How to visualize MRR (Monthly Recurring Revenue) correctly
The Number is Not Enough
You have calculated your MRR (Monthly Recurring Revenue) for Financial Growth. It's a number on a spreadsheet. But when stakeholders ask, "what is driving revenue changes?", that single number doesn't provide an answer.
To drive decisions, you need to visualize the context behind the metric.
The Wrong Way
Most people just slap a simple line chart on a slide. While this shows the trend, it fails to explain the composition of the data. It tells you what happened, but not why.
The Best Chart: MRR Movement Waterfall Chart
For MRR (Monthly Recurring Revenue), we recommend using a MRR Movement Waterfall Chart.
Why this works
it breaks down new vs. expansion vs. churned revenue clearly. Unlike a standard trend line, this visualization allows you to see the underlying factors driving the metric up or down.
Building it in Datastripes
You don't need expensive BI tools to build this.
- Export: Get your raw transaction or survey data.
- Upload: Drop it into Datastripes.
- Select: Choose MRR Movement Waterfall Chart from the visualization menu.
Within seconds, you turn a static KPI into an interactive exploration tool. You can filter, zoom, and drill down to specific records to understand the root cause.
Master your Metrics
Stop presenting static spreadsheets. Start presenting insights. Create your MRR (Monthly Recurring Revenue) dashboard with Datastripes.