How to visualize Website Conversion Rate correctly
The Number is Not Enough
You have calculated your Website Conversion Rate for Digital Marketing. It's a number on a spreadsheet. But when stakeholders ask, "where is the leak in the funnel?", that single number doesn't provide an answer.
To drive decisions, you need to visualize the context behind the metric.
The Wrong Way
Most people just slap a simple line chart on a slide. While this shows the trend, it fails to explain the composition of the data. It tells you what happened, but not why.
The Best Chart: Funnel Chart
For Website Conversion Rate, we recommend using a Funnel Chart.
Why this works
it visualizes the drop-off percentage at every step. Unlike a standard trend line, this visualization allows you to see the underlying factors driving the metric up or down.
Building it in Datastripes
You don't need expensive BI tools to build this.
- Export: Get your raw transaction or survey data.
- Upload: Drop it into Datastripes.
- Select: Choose Funnel Chart from the visualization menu.
Within seconds, you turn a static KPI into an interactive exploration tool. You can filter, zoom, and drill down to specific records to understand the root cause.
Master your Metrics
Stop presenting static spreadsheets. Start presenting insights. Create your Website Conversion Rate dashboard with Datastripes.